Joules started in 1980, selling country clothes at county shows, meaning that outdoor living and British traditions are double-stitched into its brand.
The Joules own brand was launched in 1999, with kids’ range Little Joule arriving in 2005.
Today, Joules sells a great range of high-quality women’s, men’s and children’s clothing and accessories - all designed with passion, to delight each member of the family with details they’ll love.
Visit Joules online to find all the outdoor gear you need to stay warm, dry and stylish, including gilets, jackets, raincoats and wellies.